Judge Business School - Product Marketing Strategies for Impact
Successful products and services require successful marketing strategies. This course provides helpful tools and techniques for those associated with the marketing of products to potential customers, or for any manager wishing to become more familiar with marketing skills and decision analysis.
The focus is on how to manage the marketing toolkit to create and market successful products and achieve superior business performance.
A number of fundamental questions must be addressed by anyone wishing to market a product, including the following:
Why will customers prefer your products to those of competitors?
What is the product's distinctive qualities and value?
What products should be offered?
Who are the target customers?
How will the products reach those customers?
How should the product be managed over time?
Topics
The programme covers a number of key topics in the area of product marketing, including the following:
The link between customer value and corporate value
Designing a value-driven product strategy
Crafting creative strategies, differentiating the product, and communicating the strategy
Segmenting the market and positioning the product
The competencies of top-performing product managers
Managing product evolution
Experiential marketing and symbolic and emotional value
Product design strategies
Culturising products
Benefits
Learn how best to develop and execute a marketing strategy in competitive markets
Develop tools and decision analysis skills required for successful product marketing
Improve the skills required to be an effective product manager
Strengthen general marketing skills and competencies
Participants earn a certificate on completing the programme. This programme counts as one course for those completing the Cambridge Executive Education General Management Certificate
Why Executive Education at the University of Cambridge?
The University of Cambridge is internationally renowned for:
outstanding faculty and excellence in teaching and research
a collaborative learning environment and community
commitment to innovation and its application in science, technology and business
the Judge Business School MBA programme, which is ranked among the best in the world
Our goals in Executive Education at JudgeBusinessSchool are to align these strengths to deliver programmes that impact on the development of leaders and organisational performance.
Our programmes are designed to provide a collaborative and stimulating environment for learning and to add value to your professional career and personal growth. The diverse educational and professional backgrounds of our faculty and delegates enrich the experience. We attract participants from around the world and across industries and business sectors.
Successful products and services require successful marketing strategies. This course provides helpful tools and techniques for those associated with the marketing of products to potential customers, or for any manager wishing to become more familiar with marketing skills and decision analysis.